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The notebook

Questions worth following a little further.

A growing collection of product questions, working artifacts, and experiments about how teams learn, where AI earns its place, and what makes an idea worth carrying forward.

Notes + experiments
Ongoing

The index

September 2026

Applied AI / Working tool

Which board do I bring?

What if you could query Surfline in natural language, customized for your own breaks and surfboards? I decided to give it a try based on my own quiver of funky twin fins and alternative shapes after TypeSafe’s Jev model made it easy to make hundreds of classifications in seconds.

Check the surf →

August 2026

Ideation / Working tool

Twenty ideas in eleven minutes.

A matrix I adapted from James Altucher’s idea math and ran against a timer. Put a few moving parts in the pile and five operations combine them into more ideas than you can use. Bad ideas are the point: they are what a good one arrives hiding behind.

Run the matrix →

July 2026

Product practice / Note

If code gets cheap, what gets precious?

Just because you can doesn’t mean you should. I’m testing ways to find the gems hidden in the slop.

Read the note →

July 2026

Applied AI / Note

AI needs to learn how to ask.

AI is strongest in bounded work. This note explores the workflows, interfaces, and trust that could bring it to everyday people, starting with a system that knows when to reach out for help.

Read the note →

2021 → 2026

Product vision / Working artifact

A sketch can keep a future open.

In 2021, a set of commissioned sketches gave a half-formed customer signal a concrete shape. Five years later, one of them was waiting when the product finally needed it.

See the sketch →

2022

Market research / Working artifact

They didn’t want a smarter dispatcher.

We brought our best dispatching technology to a new market. The operators had that part handled. What they couldn’t do was fill a thin week or move their prices.

Read the artifact →

2022

Shared direction / Field note

Selling complexity through simplicity.

When a system is too big to fit in a prototype, the challenge becomes creating a memorable story.

Read the note →